With thousands of articles on the internet, creating high-quality content is essential and getting it visible to as many people as possible is key.
While the Internet has made it incredibly easy for companies to create and distribute great content, it has also made it easier to share content with your friends, peers, or followers.
There’s great value in sharing useful content, even if it’s not your own. Sharing other people’s content shows you’re helpful and knowledgeable about your industry, and while promoting and distributing your own content can help you spread the impact of all your hard work, converting it into your website, new followers, and even customers new traffic.
Not only is it important to share your content, but also content created by influencers in your industry. I know I know. This may make some marketers nervous. Why am I promoting my competitors or driving people off my site? But the truth is, this selfless sharing builds trust. It shows that you respect and value quality insight, even if it doesn’t come from (or about) you.
Plus, with tools like Snip.ly, you can share external content while still driving traffic or directing you to your own website.
Snip.ly is a tool that allows you to add an on-page call to action (CTA) back to your website (or wherever you like) to every link you share.
You can even customize different elements of your CTA, including button color, button text, text color, or its position on the page. You can even add a photo to show that the link was suggested via a personal chat.
Snip.ly is a great tool for sharing content similar to yours.
I don’t recommend creating clips for every blog post you’ve ever written, but for your quality content, giving you the opportunity to turn already active readers into leads.
Snip.ly isn’t free, but if you’re interested in trying these things, they have a free trial, which you can check out here.
Don’t have enough money in your marketing budget? Smol is a good option and offers a free account if you get less than 1000 hits per month. Although there are some backend differences, the tools are nearly identical.
As a content curation platform, Scoop helps you increase the visibility of your best content by featuring your articles in topic-specific curated content hubs.
Getting started is easy. After creating an account, narrow down your niche and search the Scoop.it pages for curated content similar to what you’re making. To ensure your content is seen, you need to choose pages that have at least 5K monthly pageviews and are regularly updated.
Since this is a platform, the owner of a scoop.it page has to approve the content being curated, so it is important to only include content that is relevant to the page and will really resonate with that audience. Also, you don’t want your content to be rejected.
Once your content is approved, you will get a link that will bring targeted and attractive traffic back to your blog or premium content.
Outbrain is a useful tool that allows you to see it on more established authority sites. Premium sites that can showcase your content include CNN, People, ESPN, and Mashable, to name a few.
Unlike some of the other tools mentioned above, Outbrain uses a PPC model, so you only pay when someone actually clicks on your content.
All you need to do is submit your content and decide how much you’re willing to pay per click, your daily budget, and how long you want it to run.
You can also target users of your content by location and on which platforms your content appears.
Similar to Outbrain, Taboola is a content discovery platform that helps marketers get featured on top publisher sites, the widget can be placed not only in the publisher’s content feed, but also at the top, bottom or side of content articles .
Here’s how Billboard uses Taboola to highlight suggested articles you might want to read next.
Taboola is powered by an advanced prediction engine that analyzes hundreds of real-time signals (including geographic, context, device, social media trends, and more) to create matches between content and the audiences most likely to engage with it. Hence , and finally, they have targeting options that allow you to segment your audience based on their location and device type.
Another recently introduced feature for Publishers is the Taboola Feed, a continuously scrolling feed that allows users to scroll to discover more relevant videos, articles, products and an easier way to keep readers on your site longer time.
Quora, a content promotion and brand awareness channel we tested earlier this year, is a strategy that has helped us drive traffic and conversions by answering evergreen questions using content we’ve already created on our blog.
As a marketer, Quora allows you to reach their 700,000+ monthly visitors while building exposure and authority in your area of expertise.
This tool will allow you to teach your audience and make them more aware of your industry and your product or service.
To get the most out of Quora, the main areas you need to focus on are asking questions, finding relevant and evergreen questions that you should answer, and then answering those questions.
Content Sharing Sites
When you are in the feed for that topic, select the topic FAQ (Frequently Asked Questions). This will give you the most popular questions on the topic.
This will give you a smart starting point.
Another way to find related questions is to enter keywords in the query box and select Search. These results are then filtered based on issues submitted that month.
The fastest and easiest way for you to answer your questions is to leverage what you and your team have already created.
Don’t be afraid to pull content directly from your blog posts.
Since you want to bring visitors back to your site, don’t post the entire article. You need to use large snippets to answer the question and then include a link to the full article on your website.
What content promotion tools have you used?
These are just some of the tools we use for marketing and our clients. I would love to know what article sharing sites you use to promote and distribute your content.